Let’s hear it for the ladies! International Women’s Day (8th of March) is a global day celebrating the economic, political and social achievements of women past, present and future. For more information go to http://www.internationalwomensday.com.
Events are planned around the globe with the U.K. leading the way, followed by the U.S.A., Canada, Belize (!), and Australia and many others listed on the website.
We’re going to get a headstart here this week by turning the spotlight on a few extraordinarily ordinary women who had an idea, took on a challenge, and made good things happen. I just know you all know many other women who have done the same and I encourage you to show them some blog love this week … or any week for that matter! SHOUT IT OUT, LADIES!
The CANADIAN BREAST CANCER SUPPORT FUND is a new charitable organization. Its vision is to ease the burden of breast cancer patients who are facing financial difficulties. In fact, it’s so new you may not have heard of it yet … but you will! Their innovative approach is definitely going to attract a lot of attention, beginning with their motto: Green is the new pink.
Toronto native Donna Sheehan was the manager of a peer support program at Willow, a national charity that provides support and information about breast cancer. As she became more aware of the financial pressures that create hardship for many breast cancer patients and their families, she decided to focus on doing something to help alleviate those monetary challenges.
It’s one thing to cope with accepting a breast cancer diagnosis and the required treatment, but often we neglect to think of how the basic needs of an individual or family will be affected.
The cost of food, shelter, restorative therapies and treatments, childcare and even something as seemingly unimportant as parking can add up quickly, not to mention the strain of being off work for 8 to 10 months. Government benefits only provide support for 15 weeks and not everyone has access to private insurance coverage for short-term disability.
Although the funding arm for cancer research is well established, the funding arm for support is seriously lacking. Donna, along with a very informed advisory committee as well as a board of directors, is doing her part to give this important issue a voice and a solution. Approved for status as a charitable organization, the past year has been spent establishing the framework necessary to allow CBCSF to swing into action very soon.
The “green” in their motto, Green is the new pink™, represents their intention to raise awareness about the links between breast cancer and the environment.
In one month’s time, Donna will be launching a new website called Holly and Ivy.The social enterprise will offer natural and organic skincare, cosmetics and personal care products all entirely free of toxic chemicals.
Keeping toxic chemicals and carcinogens out of the environment by purchasing low-impact, earth-friendly products is another way we can all contribute to lessening their effect on our health.
Fifty percent of the profits from Holly and Ivy will be donated to the Canadian Breast Cancer Support Fund. The hope is that this contribution will cover the administrative costs and in time 100% of your donation will go directly to providing short-term financial support to needy breast cancer patients. This is the dream.
In the spirit of paying it forward consider giving up your grande Caramel Frappacino or Expresso Macchiato or your regular coffee (double, double) on Fridays and instead make a $5.00 donation to Canadian Breast Cancer Support Fund. Five Dollar Fridays Rock!
So three cheers to Donna for being a woman with a vision and making good things happen. Well done!
I’m adding here a link to a powerful movie, “Pink Ribbons, Inc” , featured at the Toronto International Film Festival last year and recently released and still available at some selected theatres. It addresses the highly controversial subject of “cause marketing” and informs us about “pinkwashing” and the involvement of corporations in fundraising and the impact this has had on charities.
Tell me about a woman you know who is making a difference. We can do our bit by spreading the word. Celebrate International Women’s Day on Thursday … and every day after that! Why not?